The reason my non-fiction books and coaching endeavors have seen any success at all is my 7+ years of blogging in the same field and giving away information for free. My continued reputation in the space depends on keeping that blog up to date if I want to continue to appeal to new readers and keep that side of the business floating.
So, today, I spend the morning working on updating one of the articles that needs yearly maintenance. It’s not terribly exciting, but this is one of those admin tasks I have to complete to maintain my content marketing and stay relevant in my field.
I should be able to finish this post in another (blog) day or two, then I’ll be down to two more remaining to update.