Before the coaching projects interrupted, I had been alternating between working on my blog and book. If I can time this right, then I will put the book up on preorder, announce that to my list, then publish the blog article, release that with a mention about the upcoming book, and finally release the book with another announcement.
I’m considering releasing this one at a discount price first, too, to try to incentivize purchases. I have never done that before, but it would be an interesting strategy. In that case, I’d have to do it starting with the preorder.
That would also give me the chance to hit the list one more time with an announcement before the price goes up after a week.
The blog article is essentially a rewrite of a post from two years ago, updated to the current situation, but I’m still having to check details one by one, so it hasn’t been as fast as I would like.