Today, I set up my landing page for readers of my book to download their bonus content (and subscribe to my mailing list) and wrote the first content-delivery email. Over the next few days, I’m going to have to write the emails for all of the remaining chapters, but I can also cheat a little. I’m going to get to a point sooner or later where there will be a multi-day or even a week-long delay between emails to give readers time to catch up with the book. Once there is enough delay built into the email sequence to be sure that I can catch up, then I can go ahead and make the book available for sale.
But, as the title of this article says, I have exceeded my subscriber count at the worst possible time. That means that if I release the book now, only readers who are already subscribed to my mailing list and who have gotten an email from me in the past month will be able to get the new messages.
In terms of advertising the book, that’s fine. I don’t mind only advertising it to people who have already gone through my welcome automation sequence, but if anyone buys it off any of the platforms, they are going to be in for disappointment.
The problem is that I use Mailerlite, so I can’t just delete old subscribers to free up space. Mailerlite keeps track of the number of subscribers I have used within the past 30 days and that number has to be below my limit. So, even if I delete an old subscriber now, they still count against me. I’m going to have to figure out if there is a way around this without forking out for the next higher plan. . .